Craig Tegel, Managing Director, Asia Pacific
Adobe Systems Limited

Craig Tegel has more than 20 years experience in the IT industry and re-joined Adobe Systems Pty Ltd as Managing Director, Pacific and South East Asia in May, 2000 after having previously held the position of Marketing Manager for the company in 1997.

Heading the company's operations in Australia, New Zealand, Singapore, Malaysia and India, Craig is responsible for driving the company's growth throughout its key business areas - Digital Imaging/Digital Video, Creative Professional and Intelligent Document Platform. More recently Craig has been involved in expanding Adobe's business into the Enterprise with the development and launch of the Adobe's LiveCycle platform.

Over the past five years as Managing Director for Adobe in Asia Pacific Craig has been instrumental in building a strong and cohesive team of sales and marketing professionals who have achieved record revenues during difficult economic times in the region and industry.

Craig has held a number of senior managerial and marketing positions, including managing director of his own company, Innovative learning Pty Ltd. Other positions include Sales & Marketing Manager for Sun Microsystems, Technology Marketing Manager for MTE (Management Technology Education), National Marketing Manager for Dataflow Computer Services and Sales & Marketing Manager - Asia Pacific for Commodore Computers.

Education qualifications include Bachelor of Business, Charles Sturt University, Grad Dip Marketing, University of Technology and Direct Marketing Certificate, ADMA.

Thomas Lim, Cluster Director
Education and Learning, Digital Media and Entertainment
Infocomm Development Authority of Singapore (IDA)

Thomas Lim is the Director of the Education, Learning, Digital Media & Entertainment Cluster. He currently heads the Digital Exchange initiative aimed at developing Singapore to be a Digital Marketplace for the global digital media and entertainment space - Where technologies, services and content are created and commercialized.

He also spear-heads various programmes to develop Singapore to become a vibrant, digital ecosystem, including segments such as Education, Computer Animation, Games and Digital Cinema.

Thomas graduated from the University of Singapore in 1991. Prior to joining IDA, he held senior position in Gartner Consulting and worked at SingTel. Thomas is known as a first-rate strategist and has earned a number of high-level awards for outstanding achievement in his multifaceted career in the private and public sectors.

John Treloar, Education Director, Asia Pacific
Adobe Systems

In the role of Education Director, Asia Pacific, Mr Treloar's key responsibilities include major whole of country and state-wide educational training, curriculum and software programs, Tertiary Institution Site Licenses and development of a common, manageable Education offering across the Adobe APAC Region.

Mr Treloar brings to the position a strong background in the Information Technology industry, including substantial experience and expertise in local management and marketing for an international technology vendor.

Mr Treloar has additionally held several senior roles with Microsoft in Australia, including Corporate Marketing Director, Regional Marketing Manager, as well as Education Sales and Marketing Manager. Two years spent in Paris as Microsoft's European Business Development Manager was a real highlight of Mr Treloar's career and added even more to his already broad skill set.

His tertiary education was at Charles Sturt University, Deakin University and Riverina College of Advanced Education. Mr Treloar holds a Bachelor of Education and a Graduate Diploma in Computer Education.

Mr Treloar is based in Sydney. Along with his family and friends, Mr Treloar has a passion for wooden boats, French cars and Papua New Guinea.

Matt Bower
Lecturer
Macquarie University, Australia

Matt Bower is a Computer Science Lecturer for Macquarie University's Postgraduate Professional Development Programs. With several years of teaching experience in a range of educational contexts, his latest area of specialisation is technology based approaches for developing student expertise in computing. Current research interests include:

• Multimedia learning
• Cognitive-scientific underpinnings of learning
• Educational User Interface Design
• Socio-constructivist approaches to teaching in online environments
• Effective approaches to developing mental models using e-learning tools.

Matt is in his fourth semester of teaching computing through the Breeze Meeting platform. He adopts a design-based research approach to studying interactions in the virtual classroom in order to inform his practices and provide grounded data for reporting back to the educational community.

Chew-Goh Swee Wah, Assistant Director, Computer Centre
National University of Singapore

Swee Wah is the Assistant Director of Computer Centre, National University of Singapore, managing the User Support and Web Management Group. Her IT experiences spun across from handling the system administration and performance tuning of mainframe computers in the 80's; to desktop computing; Global Campus initiative focusing on Student Notebook Ownership Scheme; Web Content Management; Document & Digital Asset Management; Student and Staff Portal Framework and Information Architecture with the latest on Helpdesk Outsourcing.

Shyam Narayanan, Manager, Courseware, Centre of Instructional Technology
National University of Singapore

Shyam is currently managing courseware team at CIT. His team strives to provide services to create multimedia content in courses and develop new applications and services for academia. Having worked extensively since 1991, he has exposure in Broadcast, Multimedia and New Media. Prior to joining CIT, he was employed by Institute of Systems Science (NUS) to lead their Multimedia team and advice on the emerging digital technologies to enhance teaching and learning.

Marianne Young, Solutions Engineer
Adobe Systems, South East Asia

Marianne spent some time with the creative industry, freelancing as a graphic designer for a number of clients such as SynergyMed, McKinsey & Company and the Department of Tourism, Philippines. She was also an Instructor at the Philippine Center for Creative Imaging and at the De La Salle University College of St. Benilde's Multimedia School. In addition, Marianne is also an Adobe Certified Expert in a number of Adobe Programs.

Sasha Braude, Director of Education Marketing
Adobe Systems, Inc.

In her role as director of education marketing, Sasha Braude is responsible for driving Adobe's education programs in the market, and working closely with educators to ensure that Adobe addresses the unique needs of school districts, colleges and universities. Prior to this role, she was responsible for product marketing for Adobe's creative pro product line.

Sasha has over 15 years of experience in technology marketing and management. Prior to joining Adobe in 1998, she worked in various product and channel marketing roles in the storage industry. Sasha holds a bachelor's of science degree in electrical engineering from University of California: San Diego.

Choonhapong Thaiupathump, Director of e-Learning Centre
Rangsit University, Thailand

Choonhapong is the Director of e-Learning Centre at Rangsit University, Pathumtani, Thailand. He is also the Advisor on eLearning System Development for HRD, at The Office of Civil Service Commission. He received his doctorate in IT on Asynchronous Learning Networks from Vanderbilt University, Nashville USA. He was the presenter and moderator at The 2nd High-Level Symposium on e-Government held in Acapulco, Mexico. He was Guest Speakers in a number of occasions on e-Learning, e-Commerce, e-Government and other IT related topics since 1999.

Peter Ryce, Evangelist
Adobe Systems

Peter Ryce is responsible for informing customers, partners, and Adobe employees about Acrobat and Connect. He demonstrates, writes articles, trains, creates presentations, answers questions, and helps define the next version. His career has been in software product management and marketing for the past 14 years, including management of Alias Maya, Director, Flash Communication Server and most recently, Breeze, and before that developed and delivered training.

Peter has a degree in Psychology from McMaster University in Canada - specializing in memory and learning.